It doesn't matter how profitable you believe your business concept could eventually be, you'll need funds to get your company off the ground. Many company founders looking for finance iminmediately contact conventional lenders, such as banks, and apply for start-up business loans. However, start-up loans aren't the only funding solutions available for fledgling companies – and sometimes they aren't as suitable for new firms or easy to obtain as you might think.
As a start-up business, you are at a significant disadvantage compared with your established competitors when it comes to raising operating finance. Nobody knows you, who you are and what your financial track record is – because you don’t have one yet. That paucity of detail is anathema to conventional financial houses.